Once you launch your breakthrough product, what will your competition do in response? Whatever their move, will you be ready to act, or will you be forced to react? The Growth Factory CRP process is designed to help your new product thrive by assisting your team to:

• Develop comprehensive competitive intelligence (if required)
• Assess which competitors are most likely to react and estimate the most likely responses
• Evaluate the type of activity that will really threaten your new product launch
• Determine what to track to avoid being caught off-guard by a competitive response
• Be prepared to act, rather than react, as competitive actions arise

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